Privacy Policy

Sara Backlund Design
Last updated: 16 October 2026

At Sara Backlund Design, I respect your privacy and am committed to looking after the personal information you share with me.

This policy explains what information I collect, how I use it and your rights under UK data protection legislation.

Who I am

Sara Backlund Design is an independent business based in Bristol, UK, offering virtual interior design and studio support to interior designers.

For enquiries, bookings, newsletters and my own business administration, I am responsible for deciding how and why your personal information is used.

Business: Sara Backlund Design
Owner: Sara Backlund
Email: sarabacklunddesign@gmail.com
Business contact address: Kersteman Quarter, Cranbrook Road, BS6 7BU

What information I collect

I may collect personal information when you:

  • Contact me through my website or by email.

  • Book a discovery call or Studio Support Day.

  • Complete a project enquiry form or questionnaire.

  • Work with me on a design project.

  • Subscribe to my newsletter.

This may include your name, email address, business details, project information, booking details and any files or documents you choose to share.

My website may also collect technical information through cookies and analytics tools.

How I use your information

Your information is used to:

  • Respond to enquiries and provide quotations.

  • Arrange consultations and bookings.

  • Manage client projects and deliver agreed services.

  • Communicate with you throughout our working relationship.

  • Process payments and maintain business records.

  • Send newsletters if you have subscribed.

  • Maintain and improve my website and services.

I process this information where necessary to perform a contract or take steps towards one, meet legal obligations, pursue legitimate business interests or where you have given consent, depending on the purpose.

Third-party services

I use trusted third-party platforms to run my business, which may include:

  • Squarespace for website hosting.

  • Dubsado for enquiries, bookings and client management.

  • MailerLite for email newsletters.

  • Google Drive for sharing project files.

  • Asana for project and task management.

  • Loom for video communication.

These providers may process information as part of delivering their services. Some may process information outside the UK, in which case appropriate data protection safeguards must apply where legally required.

Newsletter subscriptions

If you subscribe to my newsletter, A Few Notes from Sara, I will use your email address to send occasional updates, design inspiration, useful resources and studio-related content.

You can unsubscribe at any time using the link at the bottom of my emails.

How long I keep your information

I keep personal information only for as long as necessary for the purpose it was collected, including any applicable legal, accounting or contractual obligations.

I only keep personal information for as long as necessary for the purposes for which it was collected.

  • General enquiries: Information from enquiries that do not result in a working relationship will normally be kept for up to 12 months after our last communication.

  • Client information and project files: Information relating to completed projects will generally be kept for up to 6 years after the end of our working relationship, where necessary for business records, contractual matters or potential legal claims. Files that are no longer needed may be deleted sooner.

  • Financial records: Invoices, payment records and other relevant accounting information will be retained for the period required by HMRC.

  • Newsletter subscribers: Your information will be kept for as long as you remain subscribed. If you unsubscribe, your details will be removed from active mailing lists, although limited records may be retained to respect your preferences and meet legal obligations.

I regularly review the information I hold and securely delete it when it is no longer required.

Keeping your information secure

I take reasonable steps to protect personal information and use appropriate security measures when storing and sharing business information.

Where I process personal information on behalf of a client as part of their design project, additional data protection arrangements may apply.

Your rights

Under UK data protection legislation, you may have the right to access, correct, delete or restrict the use of your personal information, and to object to certain processing.

You may also have rights relating to data portability and withdrawal of consent.

If you have any questions or would like to exercise your rights, please contact me at sarabacklunddesign@gmail.com.

You can also raise a concern with the Information Commissioner's Office at www.ico.org.uk.

Updates to this policy

I may update this policy occasionally to reflect changes to my business, services or legal requirements. The most recent version will always be available on my website.